Ever since the announcement a couple of years ago that John Lewis would be opening a new store in Exeter, the excitement here has been growing. Before now, our closest John Lewis has been in Cribbs Causeway off the M5 near Bristol which is a good 90 minutes away. Bearing in mind that Bristol was the closest to the South West that John Lewis came, it was hardly surprising that they decided to open in Devon, opening themselves up to both Devon and Cornwall shoppers!
To build on that excitement even more, John Lewis decided to offer Exeter a preview of their new store, in the form of a Pop Up Shop on the main High Street. I was invited along on opening day to meet the team behind the shop and find out what it was all about (this is where I apologise for the terrible photos in this post. My camera hasn’t surfaced after the move and so these pictures come from an elderly iPhone – #badblogger!)
The Pop Up Shop is a new format for John Lewis and is designed to bring a taster of the range to shoppers, before the main store opens in October. The designers were given a fairly open brief for the design of the shop. The theme they went for was building a shop, so tables are built like work benches, ladders hang from the ceiling and the whole place has a trendy vibe.
The shop doesn’t attempt to offer a typical John Lewis experience. Only a small percentage of their lines are represented (although the store is acting as a click and collect hub, meaning that you can order online up to 9pm for collection in store the following afternoon). The photo above is the haberdashery department! Lots of fun and interesting items which make a really inviting display. In fact one of those cute button boxes made its way home with me to use as a trinket box on my dressing table (John Lewis Button Box Oyster £10).
And when your legs need a rest from all the shopping you’ve been doing you can head upstairs to the chill-out zone for a rest.
I loved the range of childrenswear on display here. The dresses in particular caught my eye. I can’t wait for the main store to open so I can see the whole range!
My second purchase came from the ‘House’ by John Lewis range and was one of these cute 1L bottles in Teal £5. It looks lovely on my windowsill in the kitchen, and will be cute filled with water on the table when we have visitors!
Now I really can’t wait for John Lewis Exeter to open next month!